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Answers

Topic:

Building Relationship Capital

More than 50% of successful jobs and business leads come from relationships, not from public job board or advertising. The biggest property of a businessman is not money, cars, houses or shares. It is their RELATIONSHIPS. Talk to Anphabe’s Advisor – Mr. Nguyen Tuan Quynh, Chairman of Saigon Fuel Oil, to understand more about this “social capital” and how to build it up.

Advisor:

Quynh Nguyen Tuan's picture

Quynh Nguyen Tuan

Member of Board of Management
PNJ

Timing:

The discussion is open from 14-05-2012 to 02-07-2012

The advisor answered on 26-06-2012

Relationship to state and local VN company?

Answer2 hZWZmZlilHKdlpaExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmSch5aYm52EoddqmXOGxMXX09iQnspToZugZmvjtQ..
Phong Mai's picture
1337159778

Hi Mr.Tuan,
We are global company(Head office in Netherland),our policy has required for NON commission when deal the business to customer.The question is how to build up the relationship to those customer without any under table commission?

Thanks
Phong

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  • Quynh Nguyen Tuan's picture

    Chào bạn Phong,

    Theo quan điểm cá nhân tôi, tiền hoa hồng không phải quan trọng nhất để duy trì mối quan hệ với khách hàng. Tôi xin chia sẻ 1 trường hợp mà tôi đã trải qua:

    Cách nay 11 năm, một khách hàng của công ty chúng tôi, là tổng đại lý gas ở một tỉnh miền Trung, do không trung thực trong khai báo thuế nên bị cảnh sát kinh tế kiểm tra. Sau đó, đơn vị cảnh sát đã yêu cầu công ty chúng tôi cung cấp số liệu. Nếu theo cách hành xử bình thường, tôi sẽ cung cấp trung thực số liệu và khách hàng sai thì họ sẽ phải chịu trách nhiệm trước pháp luật. Tôi chọn cách hành xử khác. Tôi coi khó khăn hiện nay của khách hàng là khó khăn của mình. Tôi đã cung cấp số liệu nhưng đồng thời cũng trao đổi với anh cảnh sát kinh tế phụ trách hồ sơ về những khó khăn của khách hàng. Tôi đã chủ động tạo cơ hội để khách hàng gặp gỡ và giải trình rõ ràng, đầy đủ với cơ quan công an. Sau sự việc, người khách hàng này đã trở thành khách hàng trung thành của công ty, không những gắn bó với công ty mà còn với cá nhân tôi nữa.

    Qua câu chuyện này là, tôi muốn chia sẻ triết lý, với tôi, khách hàng không phải là thượng đế mà họ là người cùng chiến tuyến với mình, không phải là đối tượng đối lập với mình. Như vậy, chúng ta cần quan tâm tới quyền lợi của họ, tạo điều kiện cho họ phát triển doanh nghiệp, cũng như chia sẻ những khó khăn. Tôi đặc biệt muốn nhấn mạnh rằng tiền hoa hồng không có tính quyết định. Điều chúng ta nên làm là tôn trọng khách hàng, chia sẻ và đặc biệt là phải giúp họ phát triển doanh nghiệp. Và như vậy, chúng ta sẽ lớn lên cùng với khách hàng của mình.

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  • Thuong Vu's picture
    Thuong Vu
    1340964813

    Dear Phong and Mr. Tuan,

    "He who accepts gifts loses his freedom" - quote from Daimler Code of Conduct.

    The suggestion is doing in the other way " How to create business community without under table commission for relationship". Actually this is a mission for long-term development, not for immedate solution but to be the grassrot proposal to your question.

    The sharing on this questions is the matter of attitude of tranparency and integrity in your business.
    The concept relates to the two elements: Knowledge on Laws and Policies (related to your business) and the Code of Conduct you set up the rules and pricipal on social and ethic value in business towards all stakeholders, not only to shareholder in your business.

    You can see these two points appeared in the successful experience of Mr. Tuan in his sharing reflecting the above concepts:

    1- The issues to Mr. Tuan's client is not transparent in tax clarifictation. This issues make two ways of solution: clean way - to be punished and the grey way (possible and already become the habit now - bribery to the power officers/ then the otherside is do the corruption). So, firstly if you follow the Laws, there would be limit the case you have to do the under-table commission
    - It would be the same, you are dealing with State and local VN Company, if you are clear to all Laws and Policies related to your procerual business at least you can easier react to harashment you would be faced (even you accept still you know how to accept in the optimized way, not a shocked undertable cash).
    2- The way of conduct to all stakeholders:
    You do business based on tranparency - In Mr. Tuan's case: he still provided the data to the in-charge police but also use the right of an Enterprise to discuss with the police, sharing and providing more status of the business.
    You share information which is one of the attitude of tranparency. Only when you believe in what you are doing is right, you can only both provide the data to the police and discuss with him on difficulties of the client.

    The Code of Conduct for ethic and clean business is the current trend now for Enterpriese's choice towards sustaibale development. This firstly limit your immediate profit but it shall creat a trust to your all business stakeholders for long-term benefit with high reputaion.

    This would sucess only when all Enterprise community ask the same question like you "How to build up relation without undertable commission". When you or all others asked such qusame estion mean you and all others start the desire to turn the current habit of using "relationship" based on corruption/bribery into more integrity and transparency in business.

    The anti corruption is now becoming the hot topic discussed by the Government and in multmedial now. So we hope for the change in attitude of building up clean business relationship without undertable commission in years to come (based on the Law compliance and the Code of Conduct).

    Actually, there are a project of "Integrity and Transparency in Business Initiative for Vietnam" now related to your question. You can refer web: itbi.org.vn or www.towardstransparency.vn where all missions regard to sustainale improvement in integrity and tranparency by which business is conducted.

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