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Topic:

HOW TO LEAD A MULTI-CULTURAL TEAM?

A German Sale Director works for a French company in his office in Ho Chi Minh City, with a sales force representing more than 6 different cultures (and from 3 different religions). If you are in a similar case, how can you lead the team effectively ? Discuss with Jacques Ferrière, ex-Chairman of Unilever Vietnam, who also led Unilever in Turkey/Central Asia region and worked for years in France, Australia, and Portugal to find out more on cross-cultural management.

Advisor:

Jacques Ferrière's picture

Jacques Ferrière

Ex-Chairman & CEO
Unilever Vietnam

Timing:

The discussion is open from 09-09-2011 to 29-09-2011

The advisor answered on 25-09-2011

What are crucial issues one would dealing with when leading a multi-cultural team?

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  • Jacques Ferrière's picture

    Basically the same as leading any team, with the added complexity of multiple cultures interacting: this is the reason why a strong corporate culture is important. Understood, accepted and shared corporate values and behaviours, which include solidarity, respect, openness and transparency are of critical importance . As with any team, the leader and his/her leadership team must lead by example and constantly reinforce the culture at all levels of the organisation. The company's goals, objectives, strategies are supported, with clearly assigned -and assumed- roles and responsibilities in the implementation of the plans. Feedback is encouraged, as well as constructive discussions of issues facing the company in the implementation of operational plans.

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  • Micheal Pham's picture
    Micheal Pham
    1316603081

    Hi Hoa,There are 4 Potential Problems Areas in Mutil-Cultural Teams as follow:
    - Fist issues is the communication, Language and Expression
    The quality of communication is a key concern in cross cultural teams. Everybody could be speaking English, but certain forms of slang or colloquialisms may not be clearly understood leading to misinterpretations. Teamwork is a collective effort and all the players have to fully understand the direction that the discussion is taking.
    - Secondly is Work Style
    Work styles and approaches may also vary when a team has a cross-cultural mix of individuals. Some work cultures foster individual thinking and offer rewards for individual contributions– like the American’s for instance. In some work cultures people are uncomfortable with independence on the job and prefer to be tied to the apron strings of the boss in decision making! When your team has a mix of styles, the individualistic team members may prove to be aggressive team players while the not-so-individualistic ones may merge into the team and outwardly seem to contribute very little to the team process. It is important to draw out and get the best out of all the team members despite the differences in personality types.

    Thirdly is The dominating Influences

    There are concerns that a section of the team that has a certain cultural similarity or homogeneity may attempt to dominate the team process and overrule the rest of the team. The dominant group within the team may try to swing decisions towards a direction that they are comfortable with. This can create a frustrating environment for the rest of the team.

    Last is Motivators and Expectations From the Job

    Motivators are basically the factors that indicate the things that make a person tick in a business and team environment. Team leaders who handle cross-cultural teams usually find that the factors that motivate each team member vary. The motivators for working professionals can range from tangible rewards such as monetary increments, incentives and career progression, to intangibles such as job satisfaction, praise and encouragement or recognition from top management. It is essential to make the effort to gauge individual motivators in order to encourage and motivate each team member to excel at their roles. In the absence of the right stimulus, the individuals may lack the enthusiasm and drive necessary to perform their role within the team
    That about the issue, I would like to hear how making it work from Jacques Ferriere regarding to this question! Thank you for mention this.

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