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Topic:

HOW TO LEAD A MULTI-CULTURAL TEAM?

A German Sale Director works for a French company in his office in Ho Chi Minh City, with a sales force representing more than 6 different cultures (and from 3 different religions). If you are in a similar case, how can you lead the team effectively ? Discuss with Jacques Ferrière, ex-Chairman of Unilever Vietnam, who also led Unilever in Turkey/Central Asia region and worked for years in France, Australia, and Portugal to find out more on cross-cultural management.

Advisor:

Jacques Ferrière's picture

Jacques Ferrière

Ex-Chairman & CEO
Unilever Vietnam

Timing:

The discussion is open from 09-09-2011 to 29-09-2011

The advisor answered on 25-09-2011

Team habit?

Answer1 hZWZmZlilW6clZeExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5eWmYad2Z5om1vFxtbS1sWamYhsz2yWca3j
Thu Nguyen's picture
1315880192

Hi Jacques! People under different cultures may have different habits to express themselves as well as bonding to each other. In a multi-culture team, what kind of team habits that you can help team members close to each other?

Answer1 hZWZmZlilW6clZeExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5eWmYad2Z5om1vFxtbS1sWamYhsz2yWca3j

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  • Jacques Ferrière's picture

    Hello Thu! Organising and participating in informal social or cultural events that are relevant to the local culture usually help.
    It is also important to organise team building events, with particular focus on the leadership team which usually includes the "board" plus the next one or two management levels depending on the size of the organisation. Team building events get the participants to connect in a different setting and in a more personal way; they also help: increase mutual trust and build a sense of interdependency; increase the level and quality of lateral communications; build the leadership skills of team members; enhance the understanding and acceptance of a different culture; help build commitment to the company's strategies and plans.

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