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Topic:

HOW TO LEAD A MULTI-CULTURAL TEAM?

A German Sale Director works for a French company in his office in Ho Chi Minh City, with a sales force representing more than 6 different cultures (and from 3 different religions). If you are in a similar case, how can you lead the team effectively ? Discuss with Jacques Ferrière, ex-Chairman of Unilever Vietnam, who also led Unilever in Turkey/Central Asia region and worked for years in France, Australia, and Portugal to find out more on cross-cultural management.

Advisor:

Jacques Ferrière's picture

Jacques Ferrière

Ex-Chairman & CEO
Unilever Vietnam

Timing:

The discussion is open from 09-09-2011 to 29-09-2011

The advisor answered on 25-09-2011

What is your biggest challenge when leading the multiculural team ? Is it lanaguage barrier or informal rules ?

Answer2 hZWZmZlikWqUlZqExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5eXmIad2Z5om1vFxtbS1sWamYhsz2yWca3j
Thi  Thuy Hang Nhan's picture
1315911848

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Answer2 hZWZmZlikWqUlZqExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5eXmIad2Z5om1vFxtbS1sWamYhsz2yWca3j

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  • Jacques Ferrière's picture

    The biggest cultural challenge would be related to what some would call the "silent language": the language of reference within the company is English, and all managers are proficient at it. But do the same words have the same meaning across cultures? Do they "resonate" emotionally in the same way? How do they translate in terms of concrete actions, on issues of corporate conduct, accountability and responsibility? The leadership team has to make sure that everybody has the same understanding and practice of corporate policies and of the companies code of business conduct. This is a permanent challenge.

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  • Patrick Ng's picture
    Patrick Ng
    1316418032

    In Project Management point of view, the answer will be languages barrier, nowadays every company have their own SOP (Standard Operating Procedure) setup, so it is not because of informal rules.

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