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Topic:

HOW TO LEAD A MULTI-CULTURAL TEAM?

A German Sale Director works for a French company in his office in Ho Chi Minh City, with a sales force representing more than 6 different cultures (and from 3 different religions). If you are in a similar case, how can you lead the team effectively ? Discuss with Jacques Ferrière, ex-Chairman of Unilever Vietnam, who also led Unilever in Turkey/Central Asia region and worked for years in France, Australia, and Portugal to find out more on cross-cultural management.

Advisor:

Jacques Ferrière's picture

Jacques Ferrière

Ex-Chairman & CEO
Unilever Vietnam

Timing:

The discussion is open from 09-09-2011 to 29-09-2011

The advisor answered on 25-09-2011

Topic:HOW TO LEAD A MULTI-CULTURAL TEAM?

Answer4 hZWZmZlikWqZlpmExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5eYmIad2Z5om1vFxtbS1sWamYhsz2yWca3j

1. When management should be based on company rules.
2. The knowledgeable about the staffs's culture is required to obtain a sustainable relationship with the staffs.

Answer4 hZWZmZlikWqZlpmExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5eYmIad2Z5om1vFxtbS1sWamYhsz2yWca3j

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  • Jacques Ferrière's picture

    1. When management should be based on company rules?
    Always. They should be known, understood adhered to and applied by everybody. Constant reinforcement is absolutely essential, particularly by the leadership team whose responsibility is to "lead by example".

    2. The knowledge about the staffs' culture is required to obtain a sustainable relationship with the staffs?
    Yes. But it does not mean that one should ignore or condone behaviours which run against company rule and regulations. Open communications and courageous dialogue can help sort out difficult cases.

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  • Hien Anh Nguyen's picture
    Hien Anh Nguyen
    1316141192

    1. If there is a rule, I think management should always respect the rule . If they feel the rules may not reflect the situation, then give feedback to revise it accordingly
    2. To obtain a sustainable relationship with staff, some basic culture knowledge that 1 leader might need to know: Where are they from? Some typical way that culture behave in social / professional setting (for example French love fine dining, America like hang out after work, ect)? what is their believe system? And in most of the case, Know more about their personal life (have they married, how many kids? how old are the kid, where were they born...) is the best way to go through the culture barriers

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  • hung Nguyen's picture
    hung Nguyen
    1316885044

    Do you think nowadays, what 's the most important factor for a business ,

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  • Hien Nguyen's picture
    Hien Nguyen
    1317176142

    Let find a common point between the members or create it.

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