A man goes into a local pet shop to buy a cat. The shop owner points to three identical-looking cats in a basket and says, "The cat on the left costs $400." The man asks "Why does the cat cost so much?". The owner says "Well, that cat knows how to do market research." Then man then asks about the cat in the middle, to be told that this cat costs $800 because she can do everything the other cat can do plus this cat knows how to write a proposal that will win any business unlimited financial funds. Naturally, the increasingly startled the man asks about the third cat on the right, to be told that it costs $2,000. Needless to say, this begs the question, the man asks, "What can that cat can do?" To which the shop owner replies, "Well, to be honest, I've never seen her do a darn thing, but the other two call her Chief Executive Officer."