Hi Khe. Interesting question! I believe it should be feasible and meets the market demand. For example, we used to introduce “high-tech” underwear product which ensured the natural look and feel for women who wear it. However, it was the “not-so-nice” design of the product that made it fail to reach the customers. They simply didn’t accept that product.

As well, I definitely would consider carefully the return on the money invested (ROI): how much profit, in how long etc.. And there should be a proper product strategy, pricing strategy, promotion strategy, distribution channels, differentiation of the product, and clearly segmentation.