2001: joint venture company founded. Our partner is the leading lingerie manufacturer in Japan with more than 40 years of experience with very advanced technology. We also set up our official retail distribution chain nationwide this year.

2003: Vera was among the strongest lingerie brands in VN, certified by the Vietnam Association of Garment & Textile.

2006: One of 10 most impressive marketing events of the year, selected by Marketing magazine, in which Vera is the only domestic brand.

2007: reach the numbers of 50 boutique shops and 200 wholesale shops all over the country

2009: changed the brand identity, leverage Vera brand name to a new level. We started to develop distribution channels outside the country.

Now, VERA’s business strategy is developing for the global market in next three years

At the very first phase of our development, we could only think of developing a chain of shops nationwide and dream of Vera as the leading brand name in the market. Luckily, our dream has been on the way coming true..