Internal or external marketing?
For small and average company level, which is marketing stragy they should prefer? Internal or external marketing?
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- THANH NGUYEN1317347275
Strategy should always come from inside. If you have low resource on marketing, then can ask for outsider to provide extra help (designing, content writing, event execution...). Some strategic marketing agency have specific skill to facilitate strategy session which then can help to sharpen your marketing strategy and idea too but ONLY with the good guide and good brief from inside
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I agree with Mr. @Robert. "If we are talking about a company where making $100,000 profit for the year is a big deal... " :D
External marketing is a "should do" task for most of businesses. Marketing approaches vary in the types. The issue is what strategy and approach should a small/medium businesses go for. All depend on targeted audiences. If the targeted audience is determined, then you can have strategy for it.
In my opinion, small and medium businesses should take online marketing activities for granted in regards of external marketing,. You can use direct response marketing or branding marketing with online marketing at the reasonable cost based on the nature of your business. So, let's think of Banner Ads, SEO, PPC Ads, Email marketing, etc. Some of them may help.
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