What do we need to learn if we want to move from B2B marketing to B2C marketing?

Define your target group:
Nearly every product or service has a specific demographic group that will be most interested in spending money to buy your product or service. The goal of your market research is to determine your sales demographics and establish a target audience.
Some products span a wide range of potential customers. Therefore, it is important to create various marketing campaigns to reach the different segments of this broad market. Conversely, other products and services have a narrow audience and need to be targeted in a more specific manner. Niche marketing can be very beneficial and cost-effective if done properly.

B2C: Who is your target?
Ask yourself these questions when determining your target market or demographic:
• What is the age range of the customer who wants my product or service?
• Which gender would be most interested in this product or service?
• What is the income level and lifestyle of my potential customers?
• What level of education do they have?
• What is their marital or family status?
• Is this a product or service they need or a luxury item?
• How will they use this product or service?
• What do my customers value most?
• Which, if any, special features are most appealing?
• What do they like or dislike about the product or service in general?
• Is this an impulse buy or something they are saving for?
• Where do they get most of their decision-making information?
• Do they research the Internet, newspapers, books, or television?

Once you can answer these questions, you can determine how to focus your advertising and marketing efforts.
For instance, if your clients spend a lot of time on the Internet, perhaps your best marketing tool would be a Web page or a newsletter- and online campaign on other online platforms and -services you would find your target group. If your clients spend a lot of time listening to radio, they might be reached best by an ad on the local radio station, newspaper (local area, nationwide, international - depends on your product and business strategy)

I would say in B2B you need to understand BUSINESS and how you and the other B (your client) will both make money.
In B2C you need to understand SHOW BUSINESS.
How?
1- Understand your client by interviewing and getting to know their taste and like. For example, Young men prefer action movie, american stars heroes, special effects and... beautiful girls. Older women will prefer a good story, with children and some wedding... So Market study your target and your existing buyers on all they like and buy.
2- Then you need to make the 4 Ps right: Product, Price, Promotion, Place. The right advertising, film, print ad, package, color... That's a lot of knowledge and skills... and investment to understand what exactly your target clients want to buy.

NB. The problem is most of the time companies give you a product, then you need to sell this product. Then it is not Marketing you need (because Marketing focus on the client need then make the product they need to buy). Now you have a Product already, it is selling skills you need find the buyer and sell your product with persuasion skills. Much more difficult... unless the Product was made by Marketing department with the user in focus mind... the whole story of Apple!
Vietnamese version coming...

Mỗi đối tượng khách hàng có 1 cách tiếp cận khác nhau hoàn toàn. B2B thì chỉ target vào 1 nhóm khách hàng được xác định, và chủ yếu là decision makers, hoặc influencers bên trong tổ chức. Còn B2C thì khách hàng ko xác định, số lượng lớn, và có những đặc tính riêng. Tóm lại là trc khi làm, bạn phải hiểu rõ đặc điểm, hành vi của từng loại rồi hãy nghĩ đến cách làm ra sao.

.marketing B2B bị hạn chế ở vài channel, như marketing trên tivi, internet, billboard sẽ rất khó tiếp cận đúng đến đối tượng .trong khi B2C thì channel nào cũng marketing được, tùy thuộc vào ngành nghề

Mình hiện tại cũng focus vào B2C. Ngán ngẫm chuyện công nợ và cạnh tranh phá giá và undertable quá rồi.