Who give a chance to startup company/brand-name?
We are totally new in market, when we met our client to introduce our services/products. Customer's so interested in but customer asked how long have you been in market?. Client's concern is true but all famous brand-name came from nothing, so who will give startups a chance?
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- Vu Hoang1319441708
Vu Hoang
"Our client concern because their business had plan and customer didn't want to take high risk with brand-new in market, we also offered free using services for months and let client try more channels (beside traditional channel of clients) as much as possible.
We're so confident if client give us a meeting but while contact via email or phone. Obviously, 80% we failed."I can see from what you said. Customer didn't trust your company because your company is new , and has a low rating rank. Besides, 80% your cold calls failed. To me, it seems you didn't do enough research to the market and the prospects. I think you should find out as much you possibly can about the company or individual you are going to call in advance. Your sales team should organize the thought before calling. Prepare the script with the benefits of your service, and repeat it to the rest of your cold call.
Make your cold call persistent. Keep calling your prospects up as many as you can. Don't give up within 2 or 3 calls, try at least 5 or 6 times. Do it persistently every week at early in morning.
I hope my tips will help you. Cold call is never be much fun to anyone. Think about this, people want to do business with you outthere but they don't know who you are so your job is to let them know about you.-
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When clients ask how long you have been in the market, they just find an excuse to reject you! Actually their real question is how long will you stay in the market.
The real concern is after sale what happens? Are they going to be 'mo coi'?
2 main strategies:
#1 offer a guarantee: in the case of your company in recruitment and placement, all they need to know is if they have a guarantee of 3-to-6 months after they used your service for recruitment. Tell them how you will guarantee them a follow-up in service. You can prove them by taking the 10-30% final payment a few months after the contract is completed.
#2 explain your long-term view, which can include your founders partners seniority, experience in the business and commitment and strategy that will make them successful in the future.You need to compensate youth with old, the yin and yang of business.
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Mr Pascal do touch a sensitive problem: post-sale service. It's a bloody problem for new firm: Customers just dont know how good your post-sale service is. Price is easy, but service is hard. Every customer will be a test to your postsale service's quality. If Price is acceptable but I know, through word-of-mouth or Internet, that your service is bad, 90% chance I will not buy your product, no matter how attractive the price.
It's a quirk of mine, that I dont really want to do business with ephemeral product/firm. Heck, if your post-sale service is good, I can accept higher price.
Most easily transparent example is computer's hardware products. Post-sale service is of utmost important in this case, for a new company.
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Our client concern because their business had plan and customer didn't want to take high risk with brand-new in market, we also offered free using services for months and let client try more channels (beside traditional channel of clients) as much as possible.
We're so confident if client give us a meeting but while contact via email or phone. Obviously, 80% we failed.
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It seems your problem is sales skills to get the 1st meeting in front of the prospective client. you need the proper technique and skills to do that. Get your 1st meeting.
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