Public Profile
Rosie Vu
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Current:Campaign Onsite Merchandiser at Lazada Vietnam
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Past:
- Standard Marketplace Merchandiser at Lazada Vietnam
- Mobile & App Merchandiser at Lamido Vietnam - Lazada Group
- Content Team Leader at Lamido Vietnam - Lazada Group
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Education:
- HUFLIT, Vietnam
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Connection:207 connection(s)
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Campaign Onsite Merchandiser
Lazada Vietnam
October 2015 - Present (9 years 4 months)- Manage and develop onsite merchandising strategy, boosting, and search experiences in a way that it stimulates interest and entices customers to make a purchase
- Monitor and optimize onsite CTR to support sales optimization efforts and increase visitor engagement
- Manage a calendar of promotions and placements on website homepage, ensure that all are live consistently across platform
- Identify and drive implementation of UI best practices to ensure all campaign pages are strategically merchandised across the site
- Plan ahead and coordinate across departments to launch successful regional mega campaigns with innovative and exciting mechanics such as Online Revolution, Tet Campaign, etc. as well as many local campaigns
- Continuously tracking performance to ensure the effectiveness of e-marketing channel push; and to deliver sale target as well as MKT KPIs -
Standard Marketplace Merchandiser
Lazada Vietnam
April 2015 - September 2015 (5 months)- Create relevant campaigns to engage customers based on performance and market trends
- Forecast, monitor and analyze past performance of campaigns and MKT push to optimize performance and deliver sale KPIs
- Experiment with initiatives to provide insightful reports and guideline for SMP team to monitor performance -
Mobile & App Merchandiser
Lamido Vietnam - Lazada Group
December 2014 - March 2015 (3 months)- Coordinate closely with regional and local team on mobile marketing channels for various campaigns to drive sales and increase App downloads
- Ongoing optimization efforts to meet campaign efficiency/ROI and reach goals, track and report daily Mobile and App performance
- Collaborate and execute methodical tests with design team to produce high-quality, high-performing creative assets by time
- Manage Lamido account on Zalo page
- Maintain an average of 10% CR on App, best performer among SEA ventures -
Content Team Leader
Lamido Vietnam - Lazada Group
October 2013 - December 2014 (1 year 2 months)- Set up, build tools and processes to optimize internal work-flow and human resources allocation of Content Team
- Monitor performance and produce KPIs
- Ensure quality and accuracy of content on the website
- Oversee the uploading and maintenance of product information online
- Work closely with Product/Developer to improve the UI
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HUFLIT (Vietnam)
Bachelors , PR
2009 - 2013Member - Guitar Gà Club
Activities and Societies:Organizer - IT Day - 9/2009
Dance crew member - Final round of "Around Southeast Asia" Contest
2 days and 1 night Camping for 1000 years of Thang Long – Hanoi (1000 students including) - 9/2010
Volunteer - Uoc mo xanh Company - 8/2011
Walking campaign to raise fund for orange-agent victims
Drawing the longest picture for the poor and unlucky children (50m, Guinness record) 10/2011
Xe sạch cho bạn, ước mơ cho em - 6/2012
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Hobbies and Interests:traveling, interacting with people around the world, discovering new things...
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