Public Profile
Hoang Le
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Current:Associate Director at Culture Bridge Australia Consulting
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Past:
- Head at Curtin Alumni Vietnam
- Alliances Manager at Prism Information Technology Services
- Hospital Project Coordinator at Family Medical Practice Vietnam
- Marketing Manager at vabisgroup of companies
- University Associate at Curtin University
- Research Analyst at Tractus Asia
- Country Research Analyst at Euromonitor International
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Education:
- Curtin University, Vietnam
- University of Economics HCMC, Vietnam
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Connection:204 connection(s)
Hoang has a Master’s degree in International Business from Curtin University, Western Australia. He has worked in various industries in Vietnam, including information, telecommunication, and clean technology; higher education; supply chain and logistics; healthcare and pharmaceuticals; fast-moving consumer goods (FMCG); metal fabrication; and, industrial real estate.
Hoang has advised multinational clients from the US, Germany, Spain, Hong Kong, China, and India on direct investment and trade promotion in Asia. He has also worked as a trade analyst and representative for Washington State Department of Commerce; Ohio State Department of Development; and, as a country research analyst for UK-based Euromonitor International on FMCG market research projects in Vietnam. Hoang has also lectured in International Marketing on an English-language program for Curtin University in Vietnam.
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Job Function:
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Industries:Education/Training, Legal/Marketing Research/Consulting
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Specialities:His areas of expertise include global strategic alliance management, marketing research and analysis, partner screening, trade promotion, and investment matching.
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Job Level:C-level (CEO, CFO, CTO, President, etc.)
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Associate Director
Culture Bridge Australia Consulting Legal/Marketing Research/Consulting
September 2012 - Present (12 years 6 months)CBAC specialist professional services for individuals and companies include:
- Business intelligence and development to assist international transitions
- Project management and engineering support in the resources sector
- Development of strategic, business, and operational plans
- Cross-cultural awareness training for executives, managers, and general staff
- Cross-cultural business negotiation and conflict resolution
- Facilitating international investment opportunities and business start-ups, including legal and taxation advice
- Client representation and support
- English language translations and editing
Our countries and regions of expertise include:
- Australia
- China
- India
- Philippines
- Indonesia
- Malaysia
- Singapore
- Thailand
- Vietnam
- Kazakhstan
- Sub-Saharan Africa -
Head
Curtin Alumni Vietnam NGO/Non-profit
March 2009 - Present (16 years)Curtin Vietnam Alumni chapter was formed in 2009 via the AGM on 20 March in Saigon, Vietnam.
Chapter’s aims:
- Fostering communication between alumni, friends and the University
- Providing information about alumni programs and activities
- Providing a vehicle for fundraising activities such as social and cultural events in Vietnam
- Enhancing professional development and connections in Vietnam
- Encouraging life-long learning and the pursuit of academic excellence
- Providing a bridge from the academic environment to the workplace
Chapter’s activities:
- Sundowner networking events and function meetings in Vietnam
- Social and charity events in Vietnam
- Assisting in study tours in Vietnam organized by Curtin’s professors
- Assisting in professional career development of Curtin graduates in Vietnam -
Alliances Manager
Prism Information Technology Services
June 2011 - September 2012 (1 year 3 months)- Establish marketing plans for key strategic alliances.
- Ownership implementation of all partner communication and activities.
- Acquire and measure key insights to help shape marketing plans for the company’s services.
- Identify and analyse appropriate databases to inform on key industry trends that impact on the company’s business. -
Hospital Project Coordinator
Family Medical Practice Vietnam
December 2010 - June 2011 (6 months)- Refined the business plan and financial model of the project
- Coordinated with the investors to implement the investment agreement, including the capital contribution by the investors and obtaining bank finance
- Worked closely with other consultants to implement the legal process, including identifying consultants, negotiating service contracts, monitoring and facilitating the implementation of the contracts, coordinating the consultants, facilitating and monitoring the investment licence -
Marketing Manager
vabisgroup of companies
August 2009 - January 2010 (5 months)• Supported chairman in creating a marketing strategy for the group’s technical vocational college
• Worked with managers to create a strategy for attracting investors and investment funds to the group’s industrial zone -
University Associate
Curtin University
August 2009 - May 2011 (1 year 9 months)Hoang lectured in International Management and Management Projects on an English-language program for Curtin University in Vietnam
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Research Analyst
Tractus Asia
March 2008 - January 2011 (2 years 11 months)• Advised multinational clients on foreign direct investment and trade promotion in Asia
• Assisted with various client-servicing projects, such as: preliminary screening of suppliers, coordinating with logistics companies to organize site visits, and interpreting meetings with prospective partners in Vietnam
• Leveraged an extensive network of contacts to garner fruitful research and insights; Findings and advisory ultimately helped clients to make well-informed decisions
• Created a presentation about Vietnam’s economy, high-growth sectors, infrastructure, logistics and industries, and assessed said indicators to those in other Asian countries -
Country Research Analyst
Euromonitor International
April 2007 - March 2008 (11 months)• Analyzed the fast-moving consumer goods market in Vietnam through primary research (in-depth interviews), desk research, and data-mining
• Developed a regional expertise on consumer behaviors and market trends of various industries
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Curtin University (Vietnam)
Masters , International Business
2005 - 2007 -
University of Economics HCMC (Vietnam)
Bachelors , Business Administration
1999 - 2003
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Groups and Associations:Hoang has been elected to be Head of Curtin Alumni chapter in Vietnam since 2009.
Hoang has been acting as an assistant to Perth Education City in its marketing activities in Vietnam since 2010. -
Honors and Awards:Hoang was recognised for his contribution to the relationship between Australia and Vietnam by the Australian Ambassador in Vietnam in 2012.
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