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Nghiem Hung Son
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Current:Sales Manager (Brandshop Channel) at LG Electronics VietNam
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Past:
- North Sales Manager (Air-conditioning products) at LG Electronics Vietnam
- North Sales Manager (Home appliance products) at LG Electronics VietNam
- Area Sales Manager at LG Electronics VietNam
- Sales Administration Team Leader at LG Electronics VietNam
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Education:
- Thang Long University, Vietnam
- Foreign Language University, Vietnam
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Connection:1 connection(s)
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Sales Manager (Brandshop Channel)
LG Electronics VietNam
August 2012 - Present (12 years 7 months)- Develop brandshop in terms of quantity by visiting Dealers for pre-survey, analyzing background conditions to select and open brandshops
- Develop brandshop in terms of quality by making effective and continuous promotion/sales support to improve sales and branding of brandshop, giving them training on shop management, product knowledge, sales skills, customer base management.
- Make sure brandshop fully aware of company policy and run business in line with company strategy
- Dealer PSI management:
- Make Yearly Master Marketing Plan for brandshops, control budget in effective ways
- Implement, supervise each Marketing Program to make sure it goes as planned
- Collect market information, analyze competitor activties to make timely and effective counter-measures
- Display management: frequently check display in shops to ensure products are displayed in line with company standard, strategy and find chances to improve display share
- Issue management: settle all issues related to Brandshop activities in combination with related parties
- Make periodical summary reports on sales, profit and activities by Dealer
- By now, 6 brandshops has been opened with sales growth average 40% as compared to last period.
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North Sales Manager (Air-conditioning products)
LG Electronics Vietnam
August 2010 - July 2012 (1 year 11 months)- Related products: Room Air-conditioner
- In charged of a Team of 3 Salesmen, 1 PG Supervisor (with 15 PGs)
- In charged of Supply planning, Sales and Marketing activities in the North.
- Analyze competitor activities to make timely and effective counter-measure
- Control MKT budget, initiate MKT activities, finalize with CM team on ATL and BTL activities
- Initiate Sales Programs with Target-oriented, develop and take care channels
- AR management
- Lead team to make sure sales policy, sales promotion campaign to be well released and followed and maintain display in retailing shops in line with company standard, keeping good image in visitor’s mind
- Co-ordinate with Demand Planning Dept., Production to ensure product availability to meet customer demand
- Control inventory / longterm inventory -
North Sales Manager (Home appliance products)
LG Electronics VietNam
September 2007 - July 2010 (2 years 10 months)- Related products: Refrigerator, Washing Machine, Microwave Oven, Vacuum Cleaner)
- In charged of a Team of 5 Salesmen
- Analyze competitor activities (pricing, MKT activites…)
- AR management
- Co-operate with CM Team for NPI, event implementation
- Initiate Sales Programs with Target-oriented, develop and take care channels
- Discuss and co-operate with MKT team to draft, launch sales, display program, marketing activities...
- Lead team to make sure sales policy, sales promotion campaign to be well released and followed and maintain display in retailing shops in line with company standard, keeping good image in visitor’s mind
- Co-ordinate with Demand Planning Dept., Production to ensure product availability to meet customer demand
- Control inventory / longterm inventory
- Contributed to increase market share of front load washing machine up to nearly 50% (highest ever) -
Area Sales Manager
LG Electronics VietNam
September 2003 - August 2007 (4 years)- Related products: Refrigerator, Washing Machine, Microwave Oven, Vacuum Cleaner and Air-conditioner
- In charged of North Area Sales with 4 Distributors, hundreds of Dealers in Northern provinces (North Central Coast) with turnover of nearly $15 millions in annual turnover, maintained more than 500-retailer network.
- Suggest sales policy, managed sales promotion campaign.
- Implement market survey, competitor analysis within assigned territory
- Taking care of dealers, controlling Account Receivable
- Co-work with MKT member to launch new product (channel selection, marketing activities..,) within assigned territory.
- Making weekly market report to upper level. -
Sales Administration Team Leader
LG Electronics VietNam
March 1999 - August 2003 (4 years 6 months)In charged of Sales Administration Department of 6 members
- Sales support: documentation, warehousing, invoicing, logistic system, man power to ensure smooth delivery of products across nation-wide
- Making import and production plan based on sales plan from sales Dept.
- Managing stock, controlling and minimizing logistic cost
- Making reports for internal sales analysis
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