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Peter Nguyen's picture

Peter Nguyen

Founder, CEO at Pasta Paradise
Ho Chi Minh (Vietnam) - 13 connections

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Overview

  • Current:
    Creative Director at Nukia Studio
  • Past:
    • Founder, CEO at Pasta Paradise
    • Franchise Consultant at Astreem Consulting
    • Tour Planner at Commonwealth Travel Service Corp (CTC Travel)
  • Connection:
    13 connection(s)

Summary

  • Job Function:
  • Industries:
    Arts/Design, Restaurant/Catering services, Legal/Marketing Research/Consulting
  • Job Level:
    C-level (CEO, CFO, CTO, President, etc.)

Experience

  • Creative Director

    Nukia Studio
    June 2013 - Present (11 years 9 months)

     NukiA Studio is a boutique creative agency based in HCM which specializes in premium photography, cinematography, graphic design solutions & services. Its clients include Castrol Oils Vietnam, Unilever Vietnam, Joli Poli Haute Couture and several Vietnamese celebrities.
     Overseeing the creative process from ideas pitching to final deliverables. Key responsibilities include creative direction, keeping art objectives align with business objectives & quality control.

  • Founder, CEO

    Pasta Paradise
    November 2012 - Present (12 years 4 months)

     Pasta Paradise is a 120 seats restaurant located on a prime street in downtown HCM. It’s the first pasta-themed casual dining concept in Vietnam, aims to provide an authentic Italian pasta experience at affordable pricing to Vietnamese. Its concept stands out by letting diners to mix-and-match different types of pasta, ingredients & sauces to design their own unique dish.
     PP brand popularizes speedily among the locals even with little marketing budget, especially its online presence (FB fanpage has 29.000 likes – Nov 2013). Customers often associate it with international established chains like Pizza Hut & Alfresco’s rather than a homegrown thanks to its modern branding design, professional customer service & premium dining ambience.
     Single-handedly led the project from conceptualization to outlet opening in just 3 months. Overseeing restaurant day-to-day operations, marketing & business development.

  • Franchise Consultant

    Astreem Consulting Legal/Marketing Research/Consulting
    September 2011 - January 2013 (1 year 4 months)

     Astreem Consulting is a business consultancy firm based in Singapore which specializes in franchising, operation processes optimization, marketing & branding. It has an extensive presence in Asian Pacific region with a portfolio of clients exceeding 200 brands.
     Developed Kool Scoop Ice-cream, an ice-cream parlor chain with out-of-the-box franchise-ready system for KIDO Corps. - the largest ice-cream & frozen desserts manufacturer in Vietnam.

  • Tour Planner

    Commonwealth Travel Service Corp (CTC Travel) Airlines/Tourism/Hotel
    August 2010 - August 2011 (1 year)

     CTC Travel is one of the “Big Boys” (the top 3 leading travel companies in Singapore)
     Specialized in destination Japan, designed tour packages, promotions & offerings, managed tour rates & sales results, maintained close relationships with airlines, hotels & attractions partners, oversea tour operators as well as internal sales team. Sent over 9.000 visitors to Japan in 1 year, generated an estimated 2.3 million Singapore dollars in revenue.

Additional Information

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  • Honors and Awards:

Personal Information

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