Public Profile

 Pasta Paradise is a 120 seats restaurant located on a prime street in downtown HCM. It’s the first pasta-themed casual dining concept in Vietnam, aims to provide an authentic Italian pasta experience at affordable pricing to Vietnamese. Its concept stands out by letting diners to mix-and-match different types of pasta, ingredients & sauces to design their own unique dish.
 PP brand popularizes speedily among the locals even with little marketing budget, especially its online presence (FB fanpage has 29.000 likes – Nov 2013). Customers often associate it with international established chains like Pizza Hut & Alfresco’s rather than a homegrown thanks to its modern branding design, professional customer service & premium dining ambience.
 Single-handedly led the project from conceptualization to outlet opening in just 3 months. Overseeing restaurant day-to-day operations, marketing & business development.

 Astreem Consulting is a business consultancy firm based in Singapore which specializes in franchising, operation processes optimization, marketing & branding. It has an extensive presence in Asian Pacific region with a portfolio of clients exceeding 200 brands.
 Developed Kool Scoop Ice-cream, an ice-cream parlor chain with out-of-the-box franchise-ready system for KIDO Corps. - the largest ice-cream & frozen desserts manufacturer in Vietnam.