Public Profile
Chau PHAM
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Current:Business Development Partner at Yen Viet JSC
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Past:
- Retail Director at Tập đoàn Ánh Rạng (AR Group)
- Sales and Marketing Manager at Tan Son Nhat - Long Bien Golf Courses
- Sales and Marketing Manager at C.T Sphinx Golf Club and Residences
- Marketing Director at Pico Plaza Department Store and Supermarkets
- Director of Sales at Lotus Muine Beach Resort & Spa
- Vice Managing Director at Cach Viet Tourism and Event Company
- Assistant Director of Marketing at Saigontourist Holding Company
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Education:
- France, France
- France, France
- University of Economics - Hochiminh City, Vietnam
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Connection:91 connection(s)
- 12+ years of experience at managerial position with core responsibilities in sales & marketing management and business development.
- In-depth knowledge in modern retail, real estate, golf, hospitality, MICE.
- Extensive network with related government authorities, press & media and specialized service suppliers.
- Strong ability to strategy, operate and manage multiple tasks.
- Advanced skills in public speaking, team leading, problem solving.
- Creative, professional, passionate, result-oriented.
- Organized with success many sales programs, marketing campaigns, business events and theme activities.
- Good practice in English & French languages and information technology.
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Job Function:Trade Marketing, Marketing, Sales
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Industries:Airlines/Tourism/Hotel, Retail/Wholesale/Distributor, Fashion/Luxury Goods & Jewelry
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Job Level:Director
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Business Development Partner
Yen Viet JSC
June 2014 - December 2015 (1 year 6 months)- Recruit sales team and train about the products (bird nest).
- Implement sales activities.
- Manage brand awareness and product display at selling points.
- Control product pricing and sales commission policies.
- Establish customer databases (hotel - resort - restaurant - grocery store). -
Retail Director
Tập đoàn Ánh Rạng (AR Group)
January 2014 - April 2014 (3 months)- Take full responsibility of segment’s P&L.
- Establish retail business plans for 2014.
- Drive team efficiency by monitoring KPI, coaching, supporting and motivating through winning spirit, performance acknowledgement and career orientation.
- Enhance long-term relationship with key business partners (Parkson, Big C). -
Sales and Marketing Manager
Tan Son Nhat - Long Bien Golf Courses
October 2013 - December 2013 (2 months)- Build sales & marketing plan for 2014.
- Recruit personnel; train about company’s culture and products.
- Define brand’s positioning statement and create corporate brand identity system.
- Realize sales kits for golf courses as well as wedding & convention centers.
- Establish golf players databases and corporate account lists.
- Assist in setting up company’s management system.
- Follow golf market evolution and wedding & convention market trend; investigate competitor’s activities; conduct surveys on golfer’s needs and behaviors.
- Enhance relationship with VGA, SGGA, HNGA, golf service suppliers and golf advertising partners. -
Sales and Marketing Manager
C.T Sphinx Golf Club and Residences
June 2013 - August 2013 (2 months)- Implement sales & marketing activities for golf membership and golf villa.
- Recruit personnel; develop competent of sales team by coaching, inspiring through winning spirit and performance acknowledgement.
- Nurture contact with high-potential customer by developing a private club concept.
- Realize sales kits for golf membership as well as golf villa.
- Establish golfer databases.
- Make market insight analysis on golf membership and golf villa; conduct surveys on golfer’s needs and behaviors.
- Initiate relationship with VGA, SGGA, HNGA, golf service suppliers and golf advertising partners. -
Marketing Director
Pico Plaza Department Store and Supermarkets
April 2011 - March 2013 (1 year 11 months)- Establish global marketing plan including brand marketing and trade marketing.
- Recruit personnel (public relation & advertising, event organization, design & decoration and digital marketing).
- Develop and manage corporate brand identity systems and images for department store as well as supermarkets.
- Organize events, marketing campaigns, decoration works…
- Analyze market information; investigate competitor’s activities; conduct surveys on consumer’s needs and behaviors.
- Work closely with other company’s departments (finance, operation, logistics & after-sales service, customer service).
- Initiate and retain strong network with related government authorities, business partners and specialized suppliers.
- Be the spokesman of the company. -
Director of Sales
Lotus Muine Beach Resort & Spa
May 2010 - March 2011 (10 months)- Take full responsibility of sales office’s operation and performance in Ho Chi Minh City.
- Formulate department’s organizational chart, job descriptions, working procedures and regulations.
- Establish sales & marketing plan for the resort.
- Develop and manage corporate brand identity system and images of the resort.
- Implement sales activities in Ho Chi Minh City and Hanoi City.
- Recruit sales team; train about the products; lead, support, inspire sales team for higher level of professionalism, commitment and performance; drive sales team to achieve targets.
- Establish, keep “live” and fine-tune database of customers with focus on key decision-makers.
- Expand business opportunities by maximizing turnover and share at existing customers as well as by seeking new and potential accounts.
- Ensure overall customer's satisfaction.
- Negotiate and finalize agreements, contracts and business deals
- Realize sales kit for the resort.
- Assist in setting up hotel management system.
- Analyze tourism market information; investigate competitor’s activities.
- Initiate relationship with Department of Culture - Sports - Tourism of Binh Thuan Province, related press & media. -
Vice Managing Director
Cach Viet Tourism and Event Company
April 2007 - April 2010 (3 years 1 month)- Set up company’s legal entity from scratch then develop and manage a team of 15 persons.
- Take full responsibility of operation, performance and P&L of the company.
- The company’s principal business sectors are: outbound - inbound - domestic travel service; air ticketing, hotel room booking service, passport & visa service; event - festival - fair & exhibition - team building organizer. -
Assistant Director of Marketing
Saigontourist Holding Company Airlines/Tourism/Hotel
April 1998 - March 2007 (9 years 1 month)- Manage corporate brand identity systems and images of the holding company and it’s affiliates .
- Implement various cultural festivals and tourism events, theme conferences and training courses, international and domestic business trips.
- Assist in redacting development and investment plan for the holding company, period of 2005 - 2010.
- Conduct surveys on customer’s satisfaction and employee’s loyalty.
- Organize many social activities and youth’s programs while being one of the company’s Youth Union leaders.
- Keep abreast with international and domestic market evolution, government management policies, social - economic issues related to the company’s activities.
- Enhance relationship with Vietnam Ministry of Culture-Sports-Tourism, HCMC People’s Committee, HCMC Departments of Culture-Sports-Tourism; Information-Communication; Education-Training; Trade-Industry; Immigrations; Resources- Environment; Overseas Vietnamese Affairs; Hotel-Tourism-Restaurant Associations; national and local press & media.
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France (France)
Masters , Tourism & Culture Development and Management
2002 - 2004 -
France (France)
Masters , International Business Cooperation
2001 - 2002 -
University of Economics - Hochiminh City (Vietnam)
Bachelors , Business and Administration
1994 - 1998
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