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Chau PHAM's picture

Chau PHAM

Retail Director at Anh Rang Group (Eyewear Hut, Eyewear Plaza, Jess Luxury)
Ho Chi Minh (Vietnam) - 91 connections

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Overview

  • Current:
    Business Development Partner at Yen Viet JSC
  • Past:
    • Retail Director at Tập đoàn Ánh Rạng (AR Group)
    • Sales and Marketing Manager at Tan Son Nhat - Long Bien Golf Courses
    • Sales and Marketing Manager at C.T Sphinx Golf Club and Residences
    • Marketing Director at Pico Plaza Department Store and Supermarkets
    • Director of Sales at Lotus Muine Beach Resort & Spa
    • Vice Managing Director at Cach Viet Tourism and Event Company
    • Assistant Director of Marketing at Saigontourist Holding Company
  • Education:
    • France, France
    • France, France
    • University of Economics - Hochiminh City, Vietnam
  • Connection:
    91 connection(s)

Summary

- 12+ years of experience at managerial position with core responsibilities in sales & marketing management and business development.
- In-depth knowledge in modern retail, real estate, golf, hospitality, MICE.
- Extensive network with related government authorities, press & media and specialized service suppliers.
- Strong ability to strategy, operate and manage multiple tasks.
- Advanced skills in public speaking, team leading, problem solving.
- Creative, professional, passionate, result-oriented.
- Organized with success many sales programs, marketing campaigns, business events and theme activities.
- Good practice in English & French languages and information technology.

  • Job Function:
    Trade Marketing, Marketing, Sales
  • Industries:
    Airlines/Tourism/Hotel, Retail/Wholesale/Distributor, Fashion/Luxury Goods & Jewelry
  • Job Level:
    Director

Experience

  • Business Development Partner

    Yen Viet JSC
    June 2014 - December 2015 (1 year 6 months)

    - Recruit sales team and train about the products (bird nest).
    - Implement sales activities.
    - Manage brand awareness and product display at selling points.
    - Control product pricing and sales commission policies.
    - Establish customer databases (hotel - resort - restaurant - grocery store).

  • Retail Director

    Tập đoàn Ánh Rạng (AR Group)
    January 2014 - April 2014 (3 months)

    - Take full responsibility of segment’s P&L.
    - Establish retail business plans for 2014.
    - Drive team efficiency by monitoring KPI, coaching, supporting and motivating through winning spirit, performance acknowledgement and career orientation.
    - Enhance long-term relationship with key business partners (Parkson, Big C).

  • Sales and Marketing Manager

    Tan Son Nhat - Long Bien Golf Courses
    October 2013 - December 2013 (2 months)

    - Build sales & marketing plan for 2014.
    - Recruit personnel; train about company’s culture and products.
    - Define brand’s positioning statement and create corporate brand identity system.
    - Realize sales kits for golf courses as well as wedding & convention centers.
    - Establish golf players databases and corporate account lists.
    - Assist in setting up company’s management system.
    - Follow golf market evolution and wedding & convention market trend; investigate competitor’s activities; conduct surveys on golfer’s needs and behaviors.
    - Enhance relationship with VGA, SGGA, HNGA, golf service suppliers and golf advertising partners.

  • Sales and Marketing Manager

    C.T Sphinx Golf Club and Residences
    June 2013 - August 2013 (2 months)

    - Implement sales & marketing activities for golf membership and golf villa.
    - Recruit personnel; develop competent of sales team by coaching, inspiring through winning spirit and performance acknowledgement.
    - Nurture contact with high-potential customer by developing a private club concept.
    - Realize sales kits for golf membership as well as golf villa.
    - Establish golfer databases.
    - Make market insight analysis on golf membership and golf villa; conduct surveys on golfer’s needs and behaviors.
    - Initiate relationship with VGA, SGGA, HNGA, golf service suppliers and golf advertising partners.

  • Marketing Director

    Pico Plaza Department Store and Supermarkets
    April 2011 - March 2013 (1 year 11 months)

    - Establish global marketing plan including brand marketing and trade marketing.
    - Recruit personnel (public relation & advertising, event organization, design & decoration and digital marketing).
    - Develop and manage corporate brand identity systems and images for department store as well as supermarkets.
    - Organize events, marketing campaigns, decoration works…
    - Analyze market information; investigate competitor’s activities; conduct surveys on consumer’s needs and behaviors.
    - Work closely with other company’s departments (finance, operation, logistics & after-sales service, customer service).
    - Initiate and retain strong network with related government authorities, business partners and specialized suppliers.
    - Be the spokesman of the company.

  • Director of Sales

    Lotus Muine Beach Resort & Spa
    May 2010 - March 2011 (10 months)

    - Take full responsibility of sales office’s operation and performance in Ho Chi Minh City.
    - Formulate department’s organizational chart, job descriptions, working procedures and regulations.
    - Establish sales & marketing plan for the resort.
    - Develop and manage corporate brand identity system and images of the resort.
    - Implement sales activities in Ho Chi Minh City and Hanoi City.
    - Recruit sales team; train about the products; lead, support, inspire sales team for higher level of professionalism, commitment and performance; drive sales team to achieve targets.
    - Establish, keep “live” and fine-tune database of customers with focus on key decision-makers.
    - Expand business opportunities by maximizing turnover and share at existing customers as well as by seeking new and potential accounts.
    - Ensure overall customer's satisfaction.
    - Negotiate and finalize agreements, contracts and business deals
    - Realize sales kit for the resort.
    - Assist in setting up hotel management system.
    - Analyze tourism market information; investigate competitor’s activities.
    - Initiate relationship with Department of Culture - Sports - Tourism of Binh Thuan Province, related press & media.

  • Vice Managing Director

    Cach Viet Tourism and Event Company
    April 2007 - April 2010 (3 years 1 month)

    - Set up company’s legal entity from scratch then develop and manage a team of 15 persons.
    - Take full responsibility of operation, performance and P&L of the company.
    - The company’s principal business sectors are: outbound - inbound - domestic travel service; air ticketing, hotel room booking service, passport & visa service; event - festival - fair & exhibition - team building organizer.

  • Assistant Director of Marketing

    Saigontourist Holding Company Airlines/Tourism/Hotel
    April 1998 - March 2007 (9 years 1 month)

    - Manage corporate brand identity systems and images of the holding company and it’s affiliates .
    - Implement various cultural festivals and tourism events, theme conferences and training courses, international and domestic business trips.
    - Assist in redacting development and investment plan for the holding company, period of 2005 - 2010.
    - Conduct surveys on customer’s satisfaction and employee’s loyalty.
    - Organize many social activities and youth’s programs while being one of the company’s Youth Union leaders.
    - Keep abreast with international and domestic market evolution, government management policies, social - economic issues related to the company’s activities.
    - Enhance relationship with Vietnam Ministry of Culture-Sports-Tourism, HCMC People’s Committee, HCMC Departments of Culture-Sports-Tourism; Information-Communication; Education-Training; Trade-Industry; Immigrations; Resources- Environment; Overseas Vietnamese Affairs; Hotel-Tourism-Restaurant Associations; national and local press & media.

Education

  • France (France)

    Masters , Tourism & Culture Development and Management
    2002 - 2004
  • France (France)

    Masters , International Business Cooperation
    2001 - 2002
  • University of Economics - Hochiminh City (Vietnam)

    Bachelors , Business and Administration
    1994 - 1998

Personal Information

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