Public Profile

• Set strategies for Customer marketing and prospection.
• Understand the needs of internal SPS Customers (board, global marketing and sales management).
• Develop and formalize the marketing strategy in line with that of the company.
• Analyze information feedback from the field salesforce to identify market trends and the positioning of the company in this market and region.
• Initiate new ideas in terms of presentations and demonstrations to Customers.
• Encapsulate innovation coming from Production and Technical Departments into a value proposition and provide sales kits to SPS Sales and Marketing forces.
• Formalize and respond to tenders or quotation requests in connection with Sales Representatives.
• Collect and communicate to relevant stakeholders, a Customer’s business requirements and expectations in terms of SLA’s or KPI’s.
• Ensure the feasibility and profitability of the project for the company collecting commitment from departments to be involved.
• Analyze deviation between Customers’ needs and feasibility and find a suitable compromise.
• Positioning offers in terms of price, service levels through standard cost modeling.
• Manage pricing and offer approval process with shareholders.
• Answer Customer questions and reassure the relevance of technical arguments coordinating with the right experts support if required.
• Conduct solution presentations with clients, decision makers and/or users.
• Collect input from all internal departments and coordinate contracting with People Office support.
• Manage contracting process and obtain signatures of required legal documents for each project.
• Ensure smooth knowledge transfer after sales closing to project and operation management teams.
• Ensure invoicing follow up and project controlling for the three months following go live production, monitoring compliance of real production with pricing assumptions.
• Be the guarantor of the reliability of reporting by preparing monthly and quarterly results, analyze variances against budget and the previous year.
• Define KPI’s to implement and reporting for senior management.
• Establish and improve management procedures of financial information flows and ensure reliability.
• Prepare submissions to oversight committee and board of directors.
• Report relevant figures back to operation and observe the improvement process.

Achievements
• Grew the business from 89 staff to 230 in 18 months whilst keeping within budget and generating profits by actively recruiting best staff and strong business development.
• Opened new offices in Vietnam and Singapore.
• Restructured the Software Development business to profit.
• Successfully develop BPO opportunities for the vsource business in The Philippines.

General Director & COO - Responsibilities
• Provide day-to-day leadership and management guidance that mirrors the adopted corporate mission and core values. Bottom Line - grow a self-sustaining business.
• Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals and objectives.
• Manage the Business Development and Sales functions of the company and maintain direct communication with customers; ensure a culture of passive and/or informed direct sales from all senior management.
• Create a culture of entrepreneurialism with the Management Team to ensure all ideas and suggestions are captured and nurtured through to development and execution if possible.
• Responsible for establishing internal and external processes and key performance indicators for the business and for their measurement and effectiveness.
• Provide timely, accurate and complete reports on the operating condition of the company.
• Spearhead the development, communication and implementation of effective growth strategies and processes.
• Collaborate with the Board of Directors to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of the business.
• Manage multiple offices, headcounts and assets in Vietnam.
• Ensure that company has the proper operational controls, administrative and reporting procedures to meet operational and financial targets.
• Motivate and lead a high performance management team; attract, recruit and retain required members of the executive team not currently in place; provide mentoring as a cornerstone to the management career development program. Make all “hiring/firing” recommendations.
• Act as the lead "client-care officer" through direct contact clients and partners.
• Assist, as required, in raising additional capital at appropriate valuations to enable the Company to meet sales, growth, and market share objectives.
• Foster a success-oriented, accountable environment within the company.
• Represent the company with clients, investors, and business partners.
• Maintain continuous lines of communication, keeping the CEO informed of all critical issues and outcomes.
• Develop, implement and monitor the Company’s Quality System and develop ISO 9001 continually.
• Direct short-term and long-range planning and budget development to support strategic business goals.
• Support personnel actions by ensuring all HR and related functions are properly performed.
• Assist in the protection of the organization by ensuring it is legally protected and by ensuring compliance with all applicable laws and policies both internally and externally.

The Odgers Berndtson Group is rated as one of the top 5 Executive Search firms globally and has over 200 partners supported by more than 400 consultants and researchers in 29 countries worldwide.


General Manager/Principal - Responsibilities
• Manage all duties as required to effectively manage the business on a daily basis.
• Ensure effective business development is created/maintained and a pipeline of searches is created with a 6-month vision.
• Manage the Vietnam Search Team, including all Consultants, Associates and Researchers, and take full responsibility for P&L of the Search Team, people (hire/fire and training) and agreed Key Performance Indicators.
• Manage all clients and searches to include interviews, reports and reference checks.
• Use all reasonable endeavors to promote the interests, welfare of staff and maintain the goodwill of the Company and any other related corporation and to exercise all reasonable endeavors to prevent there being done, and not to do anything which may be prejudicial or detrimental to the Company.
• Act with due diligence, propriety and regard to the good name and standing of the Company and any relevant Group Company when involved in Marketing and PR activities.
• Participate in formulating and administering company policies, directing and coordinating all company activities to develop and implement long-range goals and objectives to meet business and profitability growth objectives.
• Review analyses of activities, costs and operations then forecast data to determine progress towards stated goals and objectives.
• Confer with the CEO, CFO and other administrative personnel to review achievements and discuss required changes in goals or objectives resulting from current status and conditions.
• Develop, review, update and implement strategic business planning, including sales, financial performance and staff development.
• Review and approve preparation of accounting analysis for budgetary planning and implementation, staff efficiency, financial reporting, budgetary planning and submittal for capital expenditures.

MegaStar Media Company (CGV) is Vietnam's leader in entertainment and media delivering the biggest Hollywood and International blockbusters in a rich and comfortable retail environment.


Director of Business Development - Responsibilities
• Develop Megastars media business into a fully integrated media service to include Out Of Home (OOH) advertising, FM Radio and Television. Plan and develop each medium into one Media Sales business unit extending the current media sales out of the cinemas and into these new environments by employing best practice, staff and technology (digital).
• Manage the Business Strategy Development by defining, testing, refining and implementing strategic plans to successfully achieve commercialization opportunities within Megastar Media business units.
• Activities include primary research, industry, market and competitive analysis, and customer needs assessment.
• Manage the Alliance Development by Identifying, building, and managing on-going positive and beneficial relationships with strategic partners in key industries. Initiate and complete proposals, presentations, terms and conditions, negotiations and execution for the acquisition of licensing opportunities and technologies, research collaborations, strategic alliances, JV’s, distribution agreements, mergers/acquisitions/divestitures, IP rights licensing, property leases, etc.
• Manage Product Management by providing marketing expertise for the day-to-day management of technology in the development pipeline. Activities include opportunity assessments, market evaluations, market research, financial evaluation, and other marketing needs as required throughout the evaluation process.
• Develop New Business (BD) by identifying then evaluating specific business opportunities and working with Senior Management to identify and evaluate new markets for existing technology, new technology, and development, marketing partnership opportunities and locations.
• Provide Marketing Strategy Development by creating effective marketing strategies to win in the marketplace, including market segmentation, value proposition development, technology positioning, pricing strategy, branding strategy, channel strategy, and communications strategy development.

Purple Asia is the number one independent, creatively led communications company creating strong design and marketing solutions by building brand equity in the Vietnamese marketplace.

Achievements
• Restructured business for efficiency with the development of systems and processes in finance and HR.
• Increased revenue by 60% over previous year through marketing, recruitment and financial governance.

Managing Director - Responsibilities
• Implement and maintain solid business processes and systems in an environment where business can grow and people can thrive.
• Be the central point of connection between the shareholders, the staff and the clients of Purple Asia with responsibility for representing the best interests of each for the benefit of all the others.
• Plan and execute business reviews, systems, strategic reviews, etc. quarterly to include the marketing and business plans.
• Plan with the CEO all communications and implement company policies and strategies across all sections of the company.
• Manage client services and client relationships. Focus daily on projects currently in progress with reports from the client service team on the status, progress, challenges and forecasted completion dates of each project.
• Implement daily contact with key clients to review performance, track project progress, manage expectations and resolve any issues.
• Assist with the training of staff on all aspects of their work and setting standards for them to test
themselves against.
• Review and manage the quality of work produced. Ensure department heads have the necessary support and resources to consistently produce work of the highest caliber.
• Work with the CEO and other senior management on marketing, developing new business strategies, building business models, planning budgets and creating business and marketing plans.
• Manage Superbrands in Vietnam, under franchise from the Singapore-based licensor. Manage all recruitment and training of the sales team, arrange necessary licensing, launch, PR, marketing and sales efforts for the business.
• Set clear and focused performance targets for all sections and staff of the company.
• Represent the Purple Asia and Superbrands businesses in the community, building a network of
contacts at the highest level and following through on new contacts to build new business.

News Outdoor Group was established in 1999 is one of the largest outdoor advertising companies globally and is a subsidiary of News Corporation. NOG has more than 4,500 employees and operates approximately 60,000 advertising displays in more than 300 cities spread across 13 time zones with its headquarters in Moscow, Russia. NOSEA manages the SE Asia operations with headquarters in all major Asian countries.

Achievements
• Delivered concept, design and prototype of assets for integrated advertising systems to the Peoples Committee of Ho Chi Minh City; 215 bus shelters to be built in HCMC 2011. Projected costs of $2.3 Million USD and revenue stream for 7 years.
• Designed and presented the design for the Thu Thiem City advertising plan for the new urban development of Ho Chi Minh City; project cost of $1.8 Million USD with revenue stream of 5 plus 5 years; awarded preferred tender and requested to plan for the new city’s outdoor advertising master plan.
• Delivered and presented concepts, designs, evaluations and master plan to Peoples Committee of District 4 and The Saigon Port Authority for advertising and beautification plan for river /Nguyen Tat Thanh area.
• Lead due diligence teams in the acquisition of Vietnamese media companies (Pacific Advertising/Big Brands and Vinatafs) each valued at $12.5 Million USD.
• Succesfully created systems, process (SOP’s) and standardisation for all asset management Teams (cleaning, maintenance and construction) across SE Asia.

Country Operations Manager - Responsibilities
• Concurrently manage several major projects involving different issues and timelines.
• Manage project initiation through company channels and government departments.
• Management of all project partners – engineering, civil, structural, QA and QC, designers, manufacturers.
• Extensive travel across Vietnam to ensure all assets are maintained and due diligence is performed accurately with extended periods in Ha Noi.
• Travel to other regions of SE Asia to learn more about NOSEA business units and market intelligence then report back accurately to management and ensure the company is abreast of latest technology and execute into the Vietnam business model of expansion.
• Assist and develop maintenance and cleaning Teams (~600 staff) and contractors for all assets across SE Asia & Vietnam.
• Perform operational due diligence on prospective mergers, target companies and investment opportunities within the country (organic or inorganic).
• Disseminate all information to all partnered interests from surveys, media and trade shows.
• Work closely with the sales and marketing team to ensure the end product is saleable and accurately modelled.
• Control and submit project budget and capital cost projections for each project.
• Work closely with Government preferred suppliers/consultants to ensure all obligations are fulfilled and executed accurately.
• Instil and promote OH & S (Occupational Health and Safety) compliance at all levels including customers and contractors.
• Assist with the recruitment of personnel and oversee all training (Human Resources).
• Integrate all investment opportunities into News Outdoor South East Asia (NOSEA) applying NOSEA and News Corp standards for asset testing and operational performance.
• Analyse and engage various outsourcing and insourcing options for matters such as maintenance and construction.
• Manage all facilities, assets and outsourced needs of the company across Vietnam.

Bridgestone is ranked No.1 tyre manufacturer in the global tyre market. As of the end of 2005, production facilities belonging to the Bridgestone Group have increased to 141 spread throughout twenty-four nations of the world employing 133,000 employees and generating $30 Billion USD in revenue.

Achievements
• Grew the business by 20% through strong presence of brand and performance of service in major transport and operations clients.
• Negotiated the sale and export of redundant assets to South Africa which generated $180,000 AUD per annum in revenue from 2004 – 2007.
• Managed the largest single retail and warehousing facility of the company in the southern hemisphere and became the model for each similar business facility being built elsewhere in Australia.
• Launched systems and processes reducing OH & S (Medical Treated Injuries/Loss Time Injuries) by 50% and increasing operational efficiency by 30% year on year.

Operations Manager - Responsibilities
• Manage staff and contractors at remote facilities (service depots, retail outlets and warehouses) across the city and the state.
• Facilities management of Head Office/Warehouse/Retail/Service and administrative buildings liaising with contractors.
• Manage, maintain and interact with leasing company for all company vehicles and associated equipment.
• Manage the business development process with sales staff and major account holders ($1 Million AUD + accounts).
• Responsibile for OH&S across each business unit and of all staff (full-time, part-time and contractors).
• Deliver Training and Development to all staff and stakeholders of the company inline with legislative requirements.
• Manage the P&L for the cost centre generating $18 – 20 Million AUD in revenue per annum.
• Responsible for budgetary control, all associated assets and depreciation.
• Develop export opportunities and contracts for redundant assets; execute and finalise all associated contracts and movements in line with government regulations.
• Interact and partner with Trade Unions and Delegates/Representatives on behalf of the company and staff.
• Manage stock control at branch and consignment locations across a large geographic area.