Public Profile

Developed and implemented new products and marketing strategies to meet the local demand, including market research, product designing, launching, and product performance. Successfully increased sales of organic product lines in BinhThuan province (new eco- agriculture solution for dragon fruit farming with package of organic fertilizers pills, organic fertilizer water-hyacinth trunks, chitosan liquid from crab’s shells, etc.) And in Vinh Long province and TayNinh province with new features of chitosan as enhancer and protection boosting for plants.
Worked closely with Department of Agriculture of BinhThuan on World Bank’s project on development programs of chitosan applications on dragon fruit during 2012 – 2014. Developed and implemented market research designed to evaluate World Bank program efficiency. Drove the development and implementation of media strategies that resulted in accelerated SEF brand identity by providing 200 technical training courses for thousands farmers by SEF agricultural engineers and expanding the sales associates network with more than 300 local participants in BinhThuan province.
Remarkably created brand recognition and promoted organic rice “Gạo Cồn” (Island rice – TraVinh) through innovative promotional efforts.
• Developed and executed project plans and scheduled to ensure excellence quality of factory production in all stages.
• Outlined and created brand identity, packaging & product design following SEF standards
• Set up multiple POS “fresh milled rice on demand”. Developed beneficial distribution deals with local market and supermarket chains, provided products training as well sales tool kits for agency.
Led the development and implementation of annual marketing plans that resulted in increasing brand identity for Siam Eco Farm Corp. by integrated marketing programs with sales tools, website, branding, etc.
In collaboration with BOD for planning business strategy of SEF on sustainable farming including R&D on new fertilizer and new farming method as well processing/ preservation and sales/ export agricultural products.

Established and developed business strategy for Rep. Office of Tai Nguyen elevator &construction corp. Over the medium term to ensure that the rep. Office is aligned with the overall ThyssenKrupp elevator (Germany) strategy and able to achieve the target market position.
Developed and executed sales and customer acquisition strategies to win more business by building strong sales and service culture from Da Nang to Can Tho province. Managed a portfolio of customers, where are mix of investors, contractors and other partners that needs to be closely following-up supporting on advisory consultancy.
Managed the Rep. Office to work efficiently and effectively by:
• Managed and ensured the effective, equitable and efficient operations of the office's finance, human resource and administrative systems to support and facilitate all the operating activities including staff recruitment, retention and terminations as well as benefits administration & staff compensation
• Developed, managed and implemented personnel policies; communicated and ensured compliance and consistency with office practices and policies and compliance with all employment related laws
• Deal with logistics agency for importing works
• Coordinated with ThyssenKrupp for quality controlling and operating system
• Cost controlling
Key Projects:Bao Viet Building, Independent Palace, Aviation Hotel, Viettel IDC (Binh Duong & BinhDinh), Sonadezi Building … and others residential elevators.

Manage feasibility for new projects. Research and compile information for presentation to BOD
Participate in the development of the apartment and residence projects invested by Siam Group in HocMon district.
Participate in the development of low income residence project, which is the cooperation of Siam Group and the Vietnam Cooperative Alliance of Housing Development in Ho Chi Chi Minh city.