Public Profile
Hieu Luong The
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Current:Marketing Manager at Watami Vietnam Co., Ltd.
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Past:
- Marketing Manager at Guru Group
- Marketing Manager at Hard Rock Cafe
- Assistant Marketing Manager at WMC Group
- Advertising & Promotion Executive at Viet Thai International Joint stock Company
- PR & Marketing Executive at Seahorse Resort & Spa
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Education:
- BMG International Education, Vietnam
- National University of Ho Chi Minh City, University of Social Sciences and Humanities, Vietnam
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Connection:42 connection(s)
OBJECTIVE
To develop my career path in Marketing and to create more shared value to others.
Looking for Marketing Manager position to utilize my 12 year know-how experience in Marketing Management and contribute to the growth of Company by bringing the best service to Customers.
QUALIFICATIONS
• Know-how experience in IMC, including: planning, pricing, market & competitor research, promotion, advertising, social media, event.
• Capable of writing and content development.
• Ability to self-study, aggressive to learn new knowledge.
• Objective-focus.
• Ability to work in tight schedule.
• Teamwork.
HIGHLIGHTS
• New Brand/ Store Opening (KYO WATAMI Grill & Sushi, Drinking & Healing Cocktail Bar, Guru Sports Bar Nha Trang, Pho24): brand story development, market & competitor research, customer profile, press conference, opening ceremony, marketing plan and calendar, POSM, menu development, website and social media channels.
• Business Continuity Plan during Covid-19.
• Awarded by Hard Rock International, with Hard Rock Café HCMC: Most Improved Guest Count Award in 12/2016, Top of The Rock Award in 2/2017.
• Personal achievement: Rock Excellence in 2/2017, by Hard Rock International.
• Attend the Asia-Pacific Marketing Manager Meeting for the Hard Rock’s global marketing strategy.
• Leading the marketing campaigns of Hard Rock International and Hard Rock Café HCMC: new menu launching, World Burger Tour, This is my Hard Rock, Pinktober, I’m with the Band, The Most Entertaining Restaurant, Freddie for A Day,…
• Leading the CSR activities of Hard Rock Café HCMC: fund and raise for Hospital of Children HCMC, “For the children” foundation, AIDS foundation,…
• Monitoring the re-positioning campaigns of Pho24.
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Job Function:Marketing
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Industries:Food/Beverage/Dairy, Restaurant/Catering services, Retail/Wholesale/Distributor
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Specialities:• Strategic Marketing Planning
• Local Store Marketing
• Brand Management
• Content Marketing
• Digital Marketing
• Social Media
• Public Relations
• Advertising - Promotion
• Market Research – Competitor Analysis
• Event – Activation -
Job Level:Manager
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Marketing Manager
Watami Vietnam Co., Ltd.
November 2018 - Present (6 years 3 months) -
Marketing Manager
Guru Group
May 2018 - November 2018 (6 months) -
Marketing Manager
Hard Rock Cafe
August 2016 - October 2017 (1 year 2 months) -
Assistant Marketing Manager
WMC Group
July 2013 - August 2016 (3 years 2 months) -
Advertising & Promotion Executive
Viet Thai International Joint stock Company
August 2012 - June 2013 (10 months) -
PR & Marketing Executive
Seahorse Resort & Spa
December 2010 - August 2012 (1 year 8 months)
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BMG International Education (Vietnam)
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National University of Ho Chi Minh City, University of Social Sciences and Humanities (Vietnam)
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