Public Profile

I have a good experience in Market Research Industry with more than 11 year thanks for working time as Marketing Research Manager in TNS Media Vietnam, top 3 Market research companies in the world, as Head of Research team and QC Manager in GfK Vietnam, top 5 Market research company, as Associate Research/Operation Director in Axis Research. In TNS Media, Gfk, Axis Research, I take the responsibility not only on Marketing Research but also on Data analysis, Client service, Sales and Client support.

With over 11 working years experience in Market research field as Research Manager/Data Analyst/Account Manager/QC Manager with all kind of research and many experience in problem solving skills and marketing planning, I have a lot of experience in data analysis, business interpreting of the analysis, data reporting and chances to work with Retailers/ Distributors (such as Canon, LG, Xerox, Acer...) to identify the customer's needs and give them useful information related to merchandise opportunities (such as Sale and product strategy/ Promotion campaigns/Price policy...) in a challenging market as in Vietnam. Based on the result of analyzing process, combined with my experience and MBA knowledge in SWOT analysis, I supported successfully Acer Vietnam in becoming the Best-seller in Vietnam with Computer product, LG in winning the best seller with LCD Monitor in the North of Vietnam, Xerox in launching successful new product ...