Public Profile

• Set up new POS network at Mekong Delta in order to achieve company target
• Training and coaching sale rep daily, monthly and quarterly by coaching to Business Development Supervisor
• Solicit and maintain favorable relation with current and potential Dealer in the region.
• Manage and responsible for all activities of company to Mekong Delta region
• Establish, build up the form in order to report and organize system management for Region
• Deploying, supervision to reporting system
• Implement, supervise about tactic activities of marketing campaign in the Region
• Conduct regional sales meeting and communicate new strategies to the region area force
• Analyze market trends, consumer preferences as well as provide valuable input to the marketing department
• Make sure that region has to achieve all company objectives: Production, Manpower, Productivity, Risk
• Effectively utilize the promotion budget for assigned region and feedback the result.
• Ensure thorough understanding commercial plan and marketing within each employee of the team.
• Ensure high levels of employees engagement and drive employee capability development


 Big success stories
• Got the prize “The best Regional achievement in 2010”
• Covered and built up Mekong region from 4 early Provinces up to 13 provinces in end of 2010
• Production/ volume has been increasing from 6 bil per month up to 21 bil in 2010 late
• Managed and leader 110 people in the region with 70 more partners

Achiever all targets, objective which allocated to region by monthly, quarterly and yearly.
Responsible for summarizing outlet audit report, channel activities tracking and propose action plan to develop channel.
Responsible for offer POSM and not only ensure the company kept up to date of any POSM initiatives, and evaluate all POSM but also build company images in all channels.
Ensure effective implementation and carrying out evaluation of company activity plan for these channel
Make sure to contact between brand and trade team effectively to ensure achieving of region objective. Build up whole marketing activities for South region in order to achieve company target.
Support to brand communication. Its core task is improvement retail outlets brand availabilities and visibilities so to improve effectiveness of brand awareness and communication.
Responsible, manage all activities of Distributor’s, Area Sales Executive, Supervisor and Sales Rep.
Responsible, Implement achieve sales target, Implement planning business in area include Sales forecast, shipment, sales out, stock control.
Ensure available and sufficient resource of stock inventory of contract
Manage, conduct about promotion and display programs through out POSM. Managing budget effectively
To consider in dealing sales target, promotion for distributor
To consider in dealing by brands sales target for distributor
Build and plan Shipment
Plan to meet and work with Distributor’s, ASE about objective business by month and quarter
Field coaching with sales forces and supervise their activities. To audit the sales force and to solve the sales problem
Record and solve problems complaint from customers.
Deploy strategies from head quarter to region and meeting with AM to implement it smoothly.
Propose all marketing activities for South region during 2008 and follow up it month by month
Building the plan strategic business followed develop plan of company
To seeking out new selling opportunities and distribution opportunities in area and region
Proposing the promotion for sales after discussion with the sales team
Participate to assess actually of business situation, strategic activities of trade marketing
Planning trade promotion to achieve sales target
Established, build the form to report and organization system management for Region
Deploying, supervision reporting system
Implement, supervised about strategic activities of trade marketing in Region
Established, build the form to report and chart management for area in Region
Participate to contribute my ideas and building successful project of trade marketing in Area, Region( sales support for Agent)
Conducted to guide ASE to build distribution network include all channels and make sure develop to distribution network cover in area.
Make sure distribution coverage do well.
Conducted to ASE ,Sales supervisor built the route/map. Planning to open the new stores in monthly and hit target every month.
Build the process appraised to base his performance of quarterly, year
Conduct and motivate to sales forces team.
Coordinated with human resources, training department. Recruitment employee’s, Training sales skills. Make sure they have the professional, qualities skills.
Coordinated with customer service, supply chain department to timely supply products for customers

 Big success stories
The youngest Area manager promoted up to Channel Manager of country (only 1 more year joining with company)
The leader of PDA project which Viet Nam is the first country chose as the pilot test of ASIA to deploy to the staffs at Can Tho city