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Vu Tran
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Current:Digital Media Manager - Head Of Digital Media at Sofresh, Digital Creative Agency
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Past:
- Senior Online Marketing Coordinator - SEO Expert at TPF - The Promotion Factory Vietnam
- Search& Social Media Analytic Manager - Team Leader at Sofresh, Digital Creative Agency
- Search& Social Media Analytic Manager - Team Leader at Sofresh, Digital Creative Agency
- Research Assistant at IPSOS Vietnam
- Marketing Assistant at Language Link Vietnam
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Education:
- Vietnam, Vietnam
- Vietnam, Vietnam
- VUS - ESTC, Vietnam
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Connection:26 connection(s)
• Excellent advance English on international communication (TOEIC 650 scores)
• Silver Award of Digital Marketing Graduation 2011 on Vietnam Marcom
• Be excellent knowledge of marketing (marketing management, customer behavior, marketing research, distribution channel, product – brand management, etc)
• Online marketing: social media marketing, email marketing, forum seeding/online seeding, mobile marketing, online PR marketing, social media marketing, etc
• Excellent knowledge of SEM - Search network: Keywords planner, keyword targeting, re- targeting, negative keywords, conversion tracking. Etc
• Excellent knowledge of SEM – Youtube Ads: in-true view, in-search, in-display
• Excellent knowledge of SEM – Google DN: Display planner, Users interest, keyword/placement targeting ,admob knowledge, Google Banner Size Policy, Google Post Ads (Website-Wapsite-Mobile Apps)
• Display Ads solution: Mobile Adnetwork, Ad-network, Single-site, RTB Network, DSP systems.
• Facebook Ads: Geo – Context – Demographic targeting, Ad types, Ad optimizer, custom audience, Ad placement, bidding model, analytic& report etc
• Google Analytic& Report Expert: Website performance, referral traffic, campaign performance analysis. etc
• Bidding buyer: CPD – Awareness, CPM – Awareness, CPC – Engage users to clicks, CPA – Engage user to conversion, eCPC, eCPM. Etc
• 3rd party tools knowledge: FB monitoring tools, social listening tools, comscore, ad-server, media monitoring tools. etc
• 3rd Party Partnership: Vnexpress –FPT online, Admirco, Mircro Ads, Ureka, Buzz insight,Zing, Nhaccuatui, webtretho, locowise, Clever Ads, Ambient, Moore, Double troubler, comcore, etc
• Social media knowledge: FB fan page, FB edge rank, FB insight. etc
• Social platform analysis: Zalo, instagram, Google +, etc
• Media solution knowledge: PR, Display Ads, Text Ads, youtube ads, iTVC, Google Post Ads, mobile ads.
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Job Function:Management
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Industries:Advertising/PR, Internet/Online Media, FMCG - Household / Personal Care
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Specialities:• Leadership – inspiration everyone
• Good communication, negotiation, presentation, analysis skills
• Have a high sense of responsibility
• Good keywords tactic and strategy thinking
• Advertising& designing strategy thinking
• Be collected data and analysis on deman
• Ability to work independently as well as in the team
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Job Level:Manager
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Digital Media Manager - Head Of Digital Media
Sofresh, Digital Creative Agency
January 2014 - Present (11 years 1 month)• Leading and implementing the Agency media process and implementation at the most effective and efficient way for VN market and ensure clients receives the best media services available.
• Ensure The Company maximizes the return on its media investment, providing efficiencies/productivity, communicate with the account services and creative team to establish goals, objectives, and plan within advertising budget.
• Media Agency Management: media planning and buying/negotiation for all media with a focus on productivity, innovation thru connection planning discipline lenses.
• Portfolio of Brands Message Management.
• Develop strategic plan that best meets clients’ business objectives, marketing and advertising strategy.
• Budget Management, control and payment process.
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Senior Online Marketing Coordinator - SEO Expert
TPF - The Promotion Factory Vietnam
September 2012 - Present (12 years 6 months)• Search Engine Optimisation by using technical SEO for internal & external TPF Websites.
• Google Analytics & Reporting, including advertising campaigns results summary.
• Creating & managing email marketing campaigns.
• Creating & managing Google Adwords Campaigns.
• Search Engine Optimisation for internal & external TPF Websites.
• Google Analytics & Reporting, including advertising campaigns results summary.
• Creating & managing Google Adwords Campaigns.
• Creating & managing internal & external TPF facebook fan page, promotional acitvitites
• Media updates within TPF: Facebook, Twitter, Linked In & YouTube.
• Maintain contact with our full Online Team of staff.
• Improve processes & procedures for greater efficiency within the team.
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Search& Social Media Analytic Manager - Team Leader
Sofresh, Digital Creative Agency
May 2013 - December 2013 (7 months)Search Engine Optimization
Website Analysis: Review and analyze client sites for areas that need to improved, deleted, revamped, etc.; prepare detailed SEO strategy reports.
Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least inexpensive, yet most profitable keywords for client sites – whether they are running a pay per click (PPC) campaign, or want to improve their organic search results.
Search Engine Marketing Analyst
Optimize our and client’s keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc. Track, report, and analyze your PPC initiatives and campaigns.
Create business requirements for engineering as well as develop your own solutions to improve our search engine marketing process.
Facebook Ad Management
Internal liaison to/from Ad Delivery & Client Service teams; providing service around live campaigns, technical issues, and performance goals
Drive the process of preparation, launch, pacing, and fulfillment of Facebook advertising campaigns Manage daily activities involved in ad campaigns, included reporting, analytics, budget management
Social Media Analysis
Facebook marketing, Facebook insight& Report, etc. Supporting Social Media Team to understand Facebook& Social Media platform.
Youtube Ads Managements
Drive the process of preparation, launch, pacing, and fulfillment of Youtube Channel campaigns Manage daily activities involved in ad campaigns, included reporting, analytics, budget management to viral clips attracting viewers
Social Listening Tool Supervisors
Using listening tool to analytic sentiment, brand heath, tracking campaign to delivery digital insight report -
Search& Social Media Analytic Manager - Team Leader
Sofresh, Digital Creative Agency
May 2013 - December 2013 (7 months)Search Engine Optimization
Website Analysis: Review and analyze client sites for areas that need to improved, deleted, revamped, etc.; prepare detailed SEO strategy reports.
Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least inexpensive, yet most profitable keywords for client sites – whether they are running a pay per click (PPC) campaign, or want to improve their organic search results.
Search Engine Marketing Analyst
Optimize our and client’s keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc. Track, report, and analyze your PPC initiatives and campaigns.
Create business requirements for engineering as well as develop your own solutions to improve our search engine marketing process.
Facebook Ad Management
Internal liaison to/from Ad Delivery & Client Service teams; providing service around live campaigns, technical issues, and performance goals
Drive the process of preparation, launch, pacing, and fulfillment of Facebook advertising campaigns Manage daily activities involved in ad campaigns, included reporting, analytics, budget management
Social Media Analysis
Facebook marketing, Facebook insight& Report, etc. Supporting Social Media Team to understand Facebook& Social Media platform.
Youtube Ads Managements
Drive the process of preparation, launch, pacing, and fulfillment of Youtube Channel campaigns Manage daily activities involved in ad campaigns, included reporting, analytics, budget management to viral clips attracting viewers
Social Listening Tool Supervisors
Using listening tool to analytic sentiment, brand heath, tracking campaign to delivery digital insight report -
Research Assistant
IPSOS Vietnam
April 2012 - September 2012 (5 months)• Made plan research markets and outlets FMCG.
• Managed project FMCG.
• Coordinated with global partner
• Assisted Manger on translation documents
• Ensured research project toward the customer’s purpose
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Marketing Assistant
Language Link Vietnam
January 2011 - May 2012 (1 year 4 months)· Made plan online marketing & PR.
. Creating & managing SEM/ PPC Campaigns
. Managed Facebook online events
· Supervised events, seminar supports.
· Cooperated with agency for implementing promotion brand, online PR program.
· Reception& welcome visitors warmly
· Assisted Marketing executive as admin working
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Groups and Associations:
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Honors and Awards:• Excellent advance English on international communication (TOEIC 650 scores)
• Silver Award of Digital Marketing Graduation 2011 on Vietnam Marcom
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Hobbies and Interests:• Reading Book& magazine: Marketing, finance-banking, etc
• Reading news: Tuoitre, Thanhnien, Dantri.com, Vneconomy.vn, Cafef.vn, , etc
• Playing PC Games: half-life, medieval total war, etc
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